Mining of Customer data in an Automobile Industry using Clustering Techniques

Mining of Customer data in an Automobile Industry using Clustering Techniques Archana Singh and Ajay Rana Amity University, Noida _________________________________________________________________________________________ Abstract— Customer Relationship Management (CRM) is a leading approach undertaken by the marketers in the process of retaining their customers. CRM approach is still new for the corporate managers, as in India the customers are still at the receiving end only. Data mining technology can be powerfully applied to the interdisciplinary research which brings out patterns and knowledge from the huge volume of data which in turn helps the Organizations in efficient decision making. Product and service based industries majorly deals with customers directly or indirectly. In this paper, it focuses on the study of type of customers clustered based on their patterns in an automobile sector. In this paper an attempt is made to segregate your customer with customer segmentation. This kind of knowledge will provide automobile business experts to develop and redefine their marketing strategies to update their CRM systems to attract more customers and increase the conversion rate.